MTV Ident

I was asked by MTV to create and ident to celebrate the International Women's Day. It was super nice working in this project since I had full creative freedom. At the beginning I panicked a bit, but soon I got confident to do what I really wanted. I made a list of things related to IWD and a list of things I like to draw. Two of the key phrases I wrote down were: We are stronger together and women as nature. By merging this concepts I decided to create visual metaphors showing the strength and togetherness among women. I took inspiration from nature (as always), costume design, performance and contemporary dance.